Friday, July 9, 2010

Week 2 Prompt

How might the concept of produsage be applied in your life (personal and/or professional) as it stands today? Are you already a produser? If yes, what do you do? If no, why not?

I believe that I fit the description of a produser, both personally and professionally. I wonder if the term will be adopted into the everyday vernacular of our emerging culture the way that Google has become a verb. It is interesting to see that as I type the word I am confronted with the "red underline" indicating I have misspelled the word, but as terms become more commonplace (or perhaps the dictionaries database becomes more dynamic) the red lines disappear.

On a personal basis, I contribute to a number of collaborative works online to a limited extent, e.g., websites, blogs, photos, and videos. Professionally, I completely see the application of the term on several levels, to include a distributed generation of content, the continuous process of perpetually refining products. My recent experience producing training materials, manuals, and doctrine for the HC-130J opened my eyes to the limitations of individualized, segregated, and bureaucratic work practices.

I was lucky to be a member of an international consortium of consumers who banded together to present a common voice to the manufacturer of the aircraft. Originally, each nation would independently request and pay for the same process improvements shared by a multitude of nations. This benefited the producer, but financially constrained the consumer. By joining together and working directly with the manufacturer, we were able to both produce and consume at the same time, which resulted in much better product. The consortium grew to consist of a number of specialized communities of practice ranging from maintenance, finance, engineering, and operations sects who will continue to collaborate long after the final plane exits the assembly line.




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